Birth of a New Era
Welcome to Addad.io
✖️We are shaping the future through 99% visibility and measurability
Welcome to Addad.io
Reshaping the Retail World
As Addad.io, we provide a brand new technology that instantly brings together advertisements and customers, and an advertising medium that will change paradigms in the retail chain store sector!
Discovery consists of looking at the same thing as everyone else and thinking something different.
said Albert Szent-Gyorgi
Understanding Today’s Challenges
In a survey conducted by Ipsos in 2023, over 35 questions were asked to 167 retail marketing professionals on some topics.
Positive Return on Investment (ROI)
The greatest challenge for retail media marketers is to achieve a positive return on their investments. This is particularly challenging in a highly competitive and constantly changing market environment.
Meaningful Success Measurement
This phrase refers to the process of evaluating the effectiveness of a project, campaign, or strategy in a way that is significant and valuable to the business or organization.
Proving Incrementality
It is difficult to prove the advertising purchases add additional value to the strategies. This becomes particularly complex when multiple marketing channels and tactics are utilized.
They are aware of 70% of purchases are still done in Retail Stores and Brands are not happy with their Return on Investment on marketing expenditure in classical mediums like digital screens, pop, pos, or print)
New Technologies or methods usually do not have the best applications and for that reason it is difficult to make efficient investments. Companies need guidance from sector leaders and early adopters in renovations.
Quality and consistency of the content have vital importance in obtaining and keeping the customers. Weak content might harm the brand quality and reputation alongside with customer trust.
It shows the inconsistency between the products and target market. It is important to understand the customer needs and develop products accordingly to those.
It is really hard to use direct sales strategies and decreasing dependency on retailers with current retail media options.
Working with multiple Retailers require a complicated management and coordination in order to offer special effect for customer behaviour in retail shops.
Fast evolution of retail media requires special skills and training. Companies without the ability to analyze the situation might have difficult times.
Solutions in Our System
Unique Application
Quality and consistency of the Content have vital importance in obtaining and keeping the customers. Weak content might harm the brand quality and reputation alongside with customer trust.
Special Advertising
The entrance doors, which we equip with a special resolution screen coating, offer an advertising medium where every customer entering the store interacts one-on-one.
Highest Traceability Rate
Addad.io can provide a visibility guarantee that all advertising channels used today cannot provide.
Power of AI
Thanks to the extended AI software and the algorithm that analyzes the environment and the age, gender and physical characteristics of the target audience, advertisements are updated instantly and hourly, offering customers a personal experience.
Software Management
We perform both holistic and point location-based remote management with our own software. While we provide a general campaign promotion in a sense, we can manage advertisements from special offers for premium branches to a single DOT-based branch campaign.
Chat with Cashier
Perhaps the most important feature of the Addad.io's software side is that it can communicate with the STORE CASHIER, if allowed by the store. This makes us a first in the world in terms of subsequent operational transactions.
Our Impact on the Market
Visibility
Sectors Implemented
Revenue Contributed
Completed Projects
Visitors
Experience
Explore Our Leading Role
Discover how Opet, a renowned oil seller in Turkey, embraced the future with Addad.io.
Witness the remarkable transformation, from traditional practices to cutting-edge digital solutions.
Revolutionizing Retail: How Addad.io Enhanced File Market’s Shopping Experience
Witness the remarkable transformation, from traditional practices to cutting-edge digital solutions.
Addad is a labor-intensive project located right in the middle of the difference between looking and seeing. Consumers don’t look when they enter the store, they definitely see it.
Taner YİĞİT / Co-Founder
Documents
New documents will be added.
